Zelo PR to Focus on Branding and Marketing Efforts for the Launch of a New Youth Performance Training Initiative
McKinney, TX (PRWEB) January 19, 2012 –Michael Johnson Performance (MJP), a state-of-the-art speed and performance training center for professional and amateur youth athletes, announced that it has selected Zelo Public Relations as its public relations agency of record (AOR).
Zelo PR will work to enhance market awareness of the iconic MJP brand as well as support the launch of an expanded youth training initiative. Michael Johnson Performance joins other high profile sports clients, such as the Texas Tennis Open, WTA professional tennis tournament, three-time Super Bowl Champion Chad Hennings and Basketball Hall of Famer Nancy Lieberman.
Michael Johnson Performance Center, based in McKinney, Texas, is the gold standard of sports training facilities. The world-class training facility was founded in 2007 by four-time Olympic gold medal track star, Michael Johnson, who developed the performance center to provide youth athletes with group training programs designed to improve speed, power, agility and strength.
“After careful consideration, Zelo Public Relations was selected to manage the public relations and branding efforts of MJP because of their deep understanding of our market approach to youth training and their creative, strategic approach to expanding the Michael Johnson Performance brand,” said Michael Johnson, Founder and President of MJP.
The 24,000 square-foot indoor training facility is equipped with unprecedented performance technology and amenities that include an indoor track, basketball court, weight area, physical therapy clinic and locker rooms. Additionally, the facility also includes an outdoor multi-purpose turf field and swimming pool.
“We have a proven successful philosophy to help athletes of every ability achieve their performance goals,” said Brad Hunt, Operating Partner at MJP. “We will work with Zelo PR to build a campaign to tell the story specifically around the outstanding offerings at MJP in the area of youth speed, agility and performance training.”
Michael Johnson Performance provides specialized programs for professional athletes and serves as the official training partner of the Dallas Stars (NHL), Dallas Cowboys (NFL) and FC Dallas (MLS). MJP is also renowned for its NFL Combine Preparatory Camp, which has consistently produced NFL first round draft picks including Darren McFadden, Ndamukong Suh, Michael Crabtree, Brandon Pettigrew and Felix Jones.
“We are extremely excited to work with Michael Johnson and the team at MJP in order to help grow brand awareness and support the expanded offerings in the youth speed and training market,” said Lars Rosene, President and CEO of Zelo Public Relations.
Michael Johnson Performance (MJP) is a state of the art training facility that provides group performance training for youth athletes, ages 9 to 18, to improve speed, agility, strength and stamina. The MJP training philosophy applies to all sports and abilities and results in improved performance on the field, court, track or ice. In addition, Michael Johnson Performance provides specialized programs for college and professional athletes locally and worldwide and serves as the official training partner of the Dallas Stars (NHL), Dallas Cowboys (NFL) and FC Dallas (MLS). For more information or to register for upcoming sessions, visit www.michaeljohnsonperformance.com
About Zelo Public Relations
Zelo Public Relations is a full-service public relations agency focusing on reputation management and branding strategies for global clients. The agency focuses on pro sports and entertainment clients, corporate communications, sustainability communication strategies, media relations and media training. Zelo Public Relations is a registered Organizational Stakeholder of the Global Reporting Initiative (GRI) and supports the mission of the GRI to develop globally accepted sustainability reporting guidelines through a global, multi-stakeholder process. For more information, visit the company’s website at www.ZeloPR.com.