Zelo PR to Focus on Branding and Marketing Efforts for the Launch of a New Youth Performance Training Initiative

McKinney, TX (PRWEB) January 19, 2012 –Michael Johnson Performance (MJP), a state-of-the-art speed and performance training center for professional and amateur youth athletes, announced that it has selected Zelo Public Relations as its public relations agency of record (AOR).

Zelo PR will work to enhance market awareness of the iconic MJP brand as well as support the launch of an expanded youth training initiative. Michael Johnson Performance joins other high profile sports clients, such as the Texas Tennis Open, WTA professional tennis tournament, three-time Super Bowl Champion Chad Hennings and Basketball Hall of Famer Nancy Lieberman.

Michael Johnson Performance Center, based in McKinney, Texas, is the gold standard of sports training facilities. The world-class training facility was founded in 2007 by four-time Olympic gold medal track star, Michael Johnson, who developed the performance center to provide youth athletes with group training programs designed to improve speed, power, agility and strength.

“After careful consideration, Zelo Public Relations was selected to manage the public relations and branding efforts of MJP because of their deep understanding of our market approach to youth training and their creative, strategic approach to expanding the Michael Johnson Performance brand,” said Michael Johnson, Founder and President of MJP.

The 24,000 square-foot indoor training facility is equipped with unprecedented performance technology and amenities that include an indoor track, basketball court, weight area, physical therapy clinic and locker rooms. Additionally, the facility also includes an outdoor multi-purpose turf field and swimming pool.

“We have a proven successful philosophy to help athletes of every ability achieve their performance goals,” said Brad Hunt, Operating Partner at MJP. “We will work with Zelo PR to build a campaign to tell the story specifically around the outstanding offerings at MJP in the area of youth speed, agility and performance training.”

Michael Johnson Performance provides specialized programs for professional athletes and serves as the official training partner of the Dallas Stars (NHL), Dallas Cowboys (NFL) and FC Dallas (MLS). MJP is also renowned for its NFL Combine Preparatory Camp, which has consistently produced NFL first round draft picks including Darren McFadden, Ndamukong Suh, Michael Crabtree, Brandon Pettigrew and Felix Jones.

“We are extremely excited to work with Michael Johnson and the team at MJP in order to help grow brand awareness and support the expanded offerings in the youth speed and training market,” said Lars Rosene, President and CEO of Zelo Public Relations.

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About MJP
Michael Johnson Performance (MJP) is a state of the art training facility that provides group performance training for youth athletes, ages 9 to 18, to improve speed, agility, strength and stamina. The MJP training philosophy applies to all sports and abilities and results in improved performance on the field, court, track or ice. In addition, Michael Johnson Performance provides specialized programs for college and professional athletes locally and worldwide and serves as the official training partner of the Dallas Stars (NHL), Dallas Cowboys (NFL) and FC Dallas (MLS). For more information or to register for upcoming sessions, visit www.michaeljohnsonperformance.com

About Zelo Public Relations
Zelo Public Relations is a full-service public relations agency focusing on reputation management and branding strategies for global clients. The agency focuses on pro sports and entertainment clients, corporate communications, sustainability communication strategies, media relations and media training. Zelo Public Relations is a registered Organizational Stakeholder of the Global Reporting Initiative (GRI) and supports the mission of the GRI to develop globally accepted sustainability reporting guidelines through a global, multi-stakeholder process. For more information, visit the company’s website at www.ZeloPR.com.

New Communications Audit and Analysis Helps Support Clients’ Message Synergy and Alignment

Today, Zelo Public Relations™, a full-service public relations agency focusing on reputation management strategies and strategic communications counseling for global clients, announced an expansion to offer a Communications Audit and Analysis Assessment, as part of its communications strategy development process.

Communications strategy development has been a core offering of the organization, since its founding. It is now coupling that expertise with a new Communications Audit and Analysis to help companies build a communications platform and strategy from the ground up. The audit allows companies to have historical communications reviewed and evaluated to determine if they have succeeded in communicating their core messages. Additionally, the analysis will determine if they have aligned those messages to the overall business goals and objectives.

Companies are always looking for ways to validate and maximize their message opportunities to both employees and key external stakeholders, and this process can do both in a very factual and efficient manner

“By first doing a historical look into hundreds–and sometimes thousands-–of pages of communications, we can help our clients review whether they have been on target communicating their mission, vision, values, business objectives and other critical messaging,” said Lars Rosene, President and CEO of Zelo Public Relations. “It’s nearly impossible for our clients to have an impartial view of their own message value and alignment, so our experience and review is critical, as they embark on a communications strategy development plan.”

During the communications audit and analysis, Zelo Public Relations does an onsite analysis of a defined set of communications documents in order to obtain factual data about the key messages a company believes they are communicating. Once completed, the assessment is presented to senior communications and executive leadership in order to provide data prior to the strategy development phase.

“Companies are always looking for ways to validate and maximize their message opportunities to both employees and key external stakeholders, and this process can do both in a very factual and efficient manner,” Rosene said.

Starting with a company’s communications function, Zelo PR can provide analysis techniques to verify whether messaging opportunities are being leveraged to their fullest extent.

“Proper message alignment can help increase employee engagement as well as enhance a brand’s equity and overall reputation, and it is one of the most critical enterprise functions in today’s global business environment,” Rosene said.

For more information about Zelo Public Relations’ Communications Audit and Analysis, call (972) 540-0202.

About Zelo Public Relations
Zelo Public Relations is a full-service public relations agency focusing on reputation management strategies for global clients. The agency focuses on pro sports and entertainment clients, sustainability communications strategies, corporate communications, media relations and media training. Zelo Public Relations is a registered Organizational Stakeholder of the Global Reporting Initiative (GRI) and supports the mission of the GRI to develop globally accepted sustainability reporting guidelines through a global, multi-stakeholder process. For more information, visit ZeloPR.com.

Zelo PR to Manage Tournament Public and Media Relations

McKinney, TX (PRWEB) July 29, 2011

The 2011 Texas Tennis Open, which will feature many of today’s top WTA professional tennis stars, announced today that it has selected Zelo Public Relations as its agency of record (AOR) to support its public relations and media relations efforts before, during and after the tournament.

This inaugural event, which is part of the WTA, is considered an ‘International Level’ tournament with prize money of $220,000, and features a singles draw of 32 players and a doubles draw of 16 teams. The tournament, which will play host to an international field of players, will take place August 20 through August 27, 2011 at the Hilton DFW Lakes Hotel in Grapevine, Texas.

“We are extremely pleased to work with the Texas Tennis Open on their inaugural WTA event in the Dallas metroplex,” said Lars Rosene, President and CEO of Zelo Public Relations. “The outstanding field of players committed to the event, along with the great community efforts the tournament is embarking on, will leave a positive lasting impact on this community both from a tennis and economic standpoint,” he added.

The engagement will include the agency managing the media relations activities leading up to the tournament, as well as the media and press room management during the event. Additionally, the agency has been charged to promote the community impact projects surrounding the tournament.

The outstanding field of players committed to the event, along with the great community efforts the tournament is embarking on, will leave a positive lasting impact on this community both from a tennis and economic standpoint

About Zelo Public Relations
Zelo Public Relations is a full-service public relations agency focusing on reputation management strategies for global clients. The agency focuses on pro sports and entertainment clients, sustainability communications strategies, corporate communications, media relations, and media training. Zelo PR is a registered Organizational Stakeholder of the Global Reporting Initiative (GRI) and supports the mission of the GRI to develop globally accepted sustainability reporting guidelines through a global, multi-stakeholder process. More information about Zelo Public Relations can be obtained by visiting the company’s website at http://www.ZeloPR.com.

About the Texas Tennis Open
The Texas Tennis Open, an International level Women’s Tennis Association (WTA) event offering $220,000 in prize money, will feature a 32-player singles draw and a 16-team doubles draw in 2011. The inaugural event will be held one week prior to the prestigious US Open, and will feature an outstanding field of international players ranked in the top 75 in the world. For more information about the Texas Tennis Open go to the tournament’s website at TexasTennisOpen.com or follow the tournament on Twitter or Facebook.

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SAN FRANCISCO–(BUSINESS WIRE)–Allison & Partners, one of the nation’s fastest growing public relations and public affairs firms, today announced it has named Lars Rosene as a senior advisor, sustainability. In this role, Rosene will provide strategic counsel to Allison & Partners’ clients in the areas of global corporate sustainability, reputation and brand strategy. Rosene’s addition to Allison & Partners’ corporate practice further strengthens the firm’s deep sustainability and corporate reputation offering.

“Taking a strategic approach to corporate sustainability is no longer just a reputation-enhancing branding exercise, but rather a business imperative that significantly impacts organizations domestically and abroad”

An established authority on sustainability reporting standards, and the associated business and brand implications for corporations today, Rosene is president and chief executive of Zelo Public Relations, an Organizational Stakeholder of the Global Reporting Initiative (GRI). In addition to his GRI association and training, Rosene has an extensive background of working on sustainability and corporate social responsibility issues in China, India, Europe and the United States.

“Taking a strategic approach to corporate sustainability is no longer just a reputation-enhancing branding exercise, but rather a business imperative that significantly impacts organizations domestically and abroad,” said Matthew Della Croce, managing director of Allison & Partners’ corporate practice. “As a core offering in our corporate practice, we are helping companies of all sizes navigate increasingly complicated global reporting standards aligned with stakeholder engagement strategies. We anticipate a dramatic increase in shareholder proposals regarding sustainability and adding Lars to our team provides immense value to our clients.”

Prior to his current role, Rosene served as an executive officer, chief sustainability officer and vice president public affairs and communications for Flowserve Corporation, a global manufacturing company with operations in more than 55 countries. Before Flowserve, Rosene served as vice president public affairs and communications for Citigroup. Rosene started his career in communications and public relations for State Farm Insurance, serving in management roles in human resources and public affairs.

About Allison & Partners

Allison & Partners is a leading mid-size public relations and public affairs firm with practice areas in consumer marketing, corporate communications, social impact, technology, public affairs and healthcare. The firm builds customized programs integrating media relations, social media, cause-related marketing, sustainability communications, executive branding, customer and employee communications and promotional services. Allison & Partners is headquartered in San Francisco, with offices in Los Angeles, New York, Washington, DC, Atlanta, Phoenix, San Diego, Dallas and Seattle, with a 50-state grassroots network. As an MDC Partners company (NASDAQ: MDCA, Toronto Stock Exchange: MDZ.A), the agency has deep affiliations with best-of-class marketing communications firms worldwide. www.allisonpr.com

Contacts

McKinney, Texas (PRWEB) June 27, 2011

Zelo Public Relations™, a provider of public relations services for professional athletes and their foundations, high profile individuals, talent representation, and pro sports event media management, announced today it has formed a partnership with Nancy Lieberman to handle the public relations and branding strategies for the Nancy Lieberman, “Lady Magic” brand and the Nancy Lieberman Foundation.

Nancy Lieberman’s rise through the ranks of professional sports and her significant contributions to women’s basketball encompasses a rich and elaborate history. While Lieberman has the distinguished honor of being one of the first woman to be inducted into the Naismith Basketball Hall of Fame, last year she was also associated with another first as she was appointed as the first female coach in the NBA, when she took the leadership role as Head Coach for the Dallas Mavericks NBA D-League Team, “Texas Legends” which she led to the playoffs in their first season as an expansion team.

In addition to her outstanding amateur and professional basketball career, Lieberman is the author to her latest business book “Playbook for Success” which shares her winning ways on the court, and brings her leadership and coaching insight into the boardroom to help teach business professionals that there are many parallels between being successful on the court and in business.

“In every way, Nancy exemplifies the characteristics of a trailblazer,” said Carla Rosenberg, SVP Pro Sports & Entertainment division of Zelo Public Relations. “Her dynamic personality inspires others to achieve the unprecedented. Nancy has made the transition from the most dominant female basketball player ever to have graced the court, to a world-renowned coach, analyst and acclaimed author. It’s for that reason that we take very seriously the responsibility of the Nancy Lieberman and Nancy Lieberman Foundation brand, and are pleased to form this partnership with such a highly esteemed leader in the professional sports industry,” Rosenberg added.

Prior to enrolling at Old Dominion University in Norfolk, Virginia on a full athletic scholarship, Lieberman set another landmark by becoming the youngest basketball player in Olympic History at 18 years old, and earned a silver medal at the 1976 Summer Olympics in Montreal. Lieberman exploded onto the college scene and would ultimately drive the Lady Monarchs to two consecutive National Championships, and leave a lasting impact that would be near impossible to replicate.

Nancy Lieberman is committed to enriching her community and sport, and has identified opportunities for involvement that emphasize youth and education. Guiding youngsters and helping the disadvantaged has always been a passion for Lieberman, and through this philosophy The Nancy Lieberman Foundation was born. During the summer, Nancy hosts and coach’s basketball clinics and camps for girls and boys in Dallas, Detroit and Phoenix, hoping that through positive guidance and helpful instruction, she can help facilitate the next generation of student athletes to success.

Lieberman is managed and represented by Octagon, and Zelo Public Relations will focus on branding and public relations strategies for Nancy Lieberman and her Foundation, website management, as well as non-commercial representation activities. Zelo Public Relations is also proud to offer Nancy Lieberman for corporate event appearances, community partnerships, speaking appearances, as well as assist in fundraising activities and programs related to the Nancy Lieberman Foundation.

ABOUT ZELO PUBLIC RELATIONS
Zelo Public Relations is a full-service public relations agency focusing on reputation management strategies for global clients. The primary practice areas of the agency focus on pro sports and entertainment clients, sustainability including Global Reporting Initiative (GRI) strategies, corporate communications, media relations, and media training. Zelo PR is a registered Organizational Stakeholder of the GRI and supports the mission of the GRI to develop globally accepted sustainability reporting guidelines through a global, multi-stakeholder process. More information about Zelo Public Relations can be obtained by visiting the company’s website at http://www.ZeloPublicRelations.com

ABOUT NANCY LIEBERMAN
Lieberman’s impact on the sport of women’s basketball is immeasurable, and her passion for the game of basketball is recognized by way of a countless number of accomplishments. Her quest for excellence is brilliantly diversified as a Hall of Famer, two-time Olympian, three-time All-American, WNBA coach & GM, NBA coach, acclaimed broadcaster, motivational speaker, and esteemed writer. Nancy Lieberman represents the epitome of triumph and serves as a true pioneer for women in sports. More information about Nancy Lieberman can be found at http://www.NancyLieberman.com.

ABOUT THE NANCY LIEBERMAN FOUNDATION
The Nancy Lieberman Foundation is committed to helping youth improve their basketball skills, develop their self-esteem and fundamental skill set while also learning teamwork. An essential part of the Foundation has been endowments for the Minority Youth Scholarship program, as well as continuing to build hope with Nancy Lieberman Dream Courts in cities across the country to keep children off the streets and provide a safe, competitive environment. More information about the Nancy Lieberman Foundation can be found at http://www.NancyLiebermanFoundation.com.

McKinney, TX (PRWEB) June 13, 2011

Zelo Public Relations™, a provider of public relations services including professional sports and entertainment events, player foundation management and talent representation, announced today it has hired Carla Rosenberg as Senior Vice President, Pro Sports and Entertainment division.

Most recently, Rosenberg was Sports Marketing Director at SCA Promotions, where she provided leadership and strategy for the company’s sports sales and marketing functions. Prior to joining SCA, she worked for more than seven years with Hicks Sports Group, where she spent three seasons with the Texas Rangers Baseball club and six seasons with the Dallas Stars Hockey team.

During her tenure at the Dallas Stars she served as Senior Director, Community Marketing and the Executive Director of the Dallas Stars Foundation. During that time Rosenberg was instrumental in helping drive unprecedented growth in Stars Foundation funding and community initiatives.

At the Texas Rangers, Rosenberg served as an Executive Marketing Assistant to the President, managing financial and operational initiatives related to budgeting and strategic planning for all club departments, as well as serving as a liaison between the Club President, members of the organization and the public.

“We are very pleased to add Carla to our senior leadership team and to have her refine the overall strategy for our pro sports and entertainment division,” said Lars Rosene, President and CEO of Zelo Public Relations. “Carla’s extensive experience in professional sports blends well with the public relations and media expertise of our agency to provide our athletes and other high profile clients and their foundations with industry-leading reputation management and brand awareness strategies,” Rosene added.

Rosenberg’s new responsibilities include client acquisitions, public relations and branding strategies for the company’s pro athlete and high profile individual clients, media and press management for pro sports events and overall division strategy enhancement.

Rosenberg currently serves as Chair of the Women on the Move Luncheon benefitting the Multiple Sclerosis Society and on the Board of Trustees for the National Multiple Sclerosis Society’s Lone Star Chapter. In addition, she serves on the Round Table, benefitting the North Texas Food Bank. As part of her role with the Stars, Rosenberg served on the National Hockey League’s Community Relations Advisory Board for three years.

She received a full tennis scholarship and holds a Bachelor of Science in Kinesiology from the University of Illinois at Urbana-Champaign, where she graduated with highest honors as well as Academic All-American and All-Big Ten accolades. Carla also received a Master of Business Administration in Marketing/Sports and Entertainment Management from the University of Dallas, Irving, Texas.

ABOUT ZELO PUBLIC RELATIONS
Zelo Public Relations is a full-service public relations agency focusing on reputation management strategies for global clients. The primary practice areas of the agency focus on pro sports and entertainment clients, sustainability, including Global Reporting Initiative (GRI) reporting, corporate communications, media relations, and media training. Zelo PR is a registered Organizational Stakeholder of the GRI and supports the mission of the GRI to develop globally accepted sustainability reporting guidelines through a global, multi-stakeholder process. More information about Zelo Public Relations can be obtained by visiting the company’s website at http://www.ZeloPublicRelations.com.

PRWEB) March 8, 2011 — Zelo Public Relations™, a provider of public relations services including sustainability strategies and consulting on Global Reporting Initiative (GRI) guidelines, as well as corporate communications, media relations and professional talent representation, announced today it has been selected by HLS, Inc. Logistics to provide brand development strategies, and to redesign the company’s customer interaction experience.

HLS, Inc. Logistics is a third-party logistics company specializing in truckload, partial truckload and expedited services across all types of industries. With nearly 10 years of expertise in time-sensitive shipments, point-to-point non-stop ground, and door-to-door to and from any location in North America, HLS, Inc. Logistics is one of the industry’s leading full-service truckload brokerage companies.

“We are pleased to have been selected by HLS, Inc. Logistics to provide brand enhancement and thought-leadership strategies,” said Lars Rosene, President and CEO of Zelo Public Relations. “HLS, Inc. Logistics is one of the leading third-party logistics companies in the U.S., with a well established brand and an outstanding reputation in their industry. We look forward to working with them to build on their current brand awareness and to provide customer-focused strategies for their website and other customer touch points,” Rosene added.

HLS, Inc. Logistics has contracts with more than 500 carriers, which enables them to provide customers with a multitude of options, when compared to other alternatives in the logistics industry.

“Our primary focus is our customer,” said Cary Linck, HLS, Inc. Logistics Director of Sales. “Zelo Public Relations understands our goal of building our overall brand, while at the same time enhancing the experience for our customers in the process,” said Linck.

About Zelo Public Relations

Zelo Public Relations™ is a full-service public relations agency focusing on reputation management strategies for global clients. The primary practice areas of the agency are sustainability, Global Reporting Initiative (GRI) consulting, corporate communications, media relations, media training, and talent representation. The company applies an integrated approach that accomplishes internal and external stakeholder engagement, and drives long-term value and internal culture creation. Zelo Public Relations is a registered Organizational Stakeholder of the GRI and supports the mission of the GRI to develop globally accepted sustainability reporting guidelines through a global, multi-stakeholder process. More information about Zelo Public Relations can be obtained by visiting the company’s website at http://www.ZeloPublicRelations.com.

About HLS, Inc. Logistics

HLS, Inc. Logistics is a third-party logistics company specializing in truckload, partial truckload and expedited services across all types of industries. With extensive experience in time-sensitive shipments, point-to-point non-stop ground and door-to-door to and from any location in North America, HLS, Inc. Logistics is one of the industry’s leading full-service truckload brokerage companies.

Zelo Public Relations™, a provider of public relations services including sustainability strategies and consulting on Global Reporting Initiative (GRI) guidelines, as well as corporate communications, media relations and professional talent representation announced today it has formed a partnership with Hennings Management Corp. to represent the public relations, branding and talent representation, including speaking engagements, for the organization.

Hennings Management Corp. is the management group for Chad Hennings, the Dallas Cowboy three-time Super Bowl champion and Air Force Academy graduate, fighter pilot, and Gulf War Veteran. In addition to his outstanding professional football and Air Force career, Hennings is also a commercial real estate executive, Founder of Wingmen Ministries, and the author of the books It Takes Commitment and Rules of Engagement.

“We are pleased to form this relationship with Hennings Management Corp. and Chad Hennings,” said Lars Rosene, President and CEO of Zelo Public Relations. “Chad’s life story is like that of a Hollywood movie, and we look forward to supporting the Chad Hennings brand as well as offering his motivational speaking talents and endorsement opportunities to corporate clients around the globe,” Rosene added.

Chad Hennings is probably best known for winning three Super Bowls as a defensive lineman with the Dallas Cowboys, but his life story is what has made him a favorite motivational speaker at events for Fortune 500 companies, non-profits and other organizations across the country.

As an accomplished lineman in high school, Hennings chose to attend the U.S. Air Force Academy, where he received numerous honors both academically and on the field. After being selected as the 1987 Outland Trophy winner for the country’s outstanding college lineman, Hennings postponed his entry into the National Football League to fulfill his commitment to the U.S. Air Force. During his four-year Air Force tour of duty, he flew 45 missions in support of Operation Provide Comfort in northern Iraq. He received two aerial achievement medals, a humanitarian award and an outstanding unit award for his actions.

Upon discharge, Hennings joined the Dallas Cowboys, quickly earning a starting position as a defensive lineman. He spent his entire nine-year career with the Cowboys, retiring in 2001 with three Super Bowl rings.

Since ending his professional football career, Hennings has spent the last nine years in the business world as a successful real estate executive, investor, motivational speaker and author. He currently serves as Executive Vice President, Global Development for Fischer & Company, providing strategic corporate real estate solutions to global clients.

Hennings now takes all that he’s learned through his life and provides leadership lessons in the form of public speaking engagements at private groups, corporate, civic, governmental and academic settings. Personal commitment and teamwork are the cornerstones of his message. He imparts his advice for pursuing a life enriched by value and virtue.

Zelo Public Relations is now proud to offer Chad Hennings for corporate event appearances, personal appearances, casino appearances, tradeshow appearances, corporate golf tournaments, sports camps, autograph signings, endorsement deals, television commercials, radio commercials, store grand openings, new product launch campaigns, spokesperson campaigns and speaking appearances.

Book Chad Hennings to meet and mingle with your best corporate clients, friends and business associates.

Football Player – Air Force Pilot – Super Bowl Champion – Gulf War Veteran.

Few athletes have credentials as impressive as Chad Hennings. But then again, Hennings isn’t your typical athlete.

About Zelo Public Relations

Zelo Public Relations™ is a full-service public relations agency focusing on reputation management strategies for global clients. The primary practice areas of the agency are sustainability, including Global Reporting Initiative (GRI) consulting, corporate communications, media relations, media training and talent representation. The company applies an integrated approach that accomplishes internal and external stakeholder engagement and drives long-term value and internal culture creation. Zelo Public Relations is a registered Organizational Stakeholder of the GRI and supports the mission of the GRI to develop globally accepted sustainability reporting guidelines through a global, multi-stakeholder process. More information about Zelo Public Relations can be obtained by visiting the company’s website at http://www.ZeloPublicRelations.com.

About Hennings Management Corp.

Hennings Management Corporation is a marketing and consulting company.

Zelo Public Relations™, a provider of public relations services including sustainability strategies and consulting on Global Reporting Initiative (GRI) Guidelines, as well as corporate communications, media relations and media training announced today the company has joined the Global Reporting Initiative (GRI) as an Organizational Stakeholder for 2011.

“We are proud to be an Organizational Stakeholder for GRI, the organization we believe sets the global standard for sustainability reporting,” said Lars E. Rosene, Zelo Public Relations President and CEO. “As an Organizational Stakeholder we look forward to being part of the GRI’s network of global stakeholders that provide input and feedback for the global reporting standard,” Rosene added.

Global Reporting Initiative (GRI) is a network-based non-governmental organization that aims to drive sustainability and environmental, social and governance (ESG) reporting. GRI produces the world’s most widely used sustainability reporting framework to enable this drive towards greater transparency. The framework, incorporating the ‘G3 Guidelines’, sets out the principles and indicators that organizations can use to measure and report their economic, environmental, and social performance. GRI is committed to continuously improving and increasing the use of the Guidelines, which are freely available to the public.

About Zelo Public Relations

Zelo Public Relations™ is a full-service boutique public relations agency focusing on reputation management strategies for global clients. The primary practice areas of the agency are sustainability, Global Reporting Initiative (GRI) reporting, corporate communications, media relations and media training. The company applies an integrated approach that accomplishes internal and external stakeholder engagement and drives long-term value and internal culture creation for organizations. Zelo PR is a registered Organizational Stakeholder of the GRI and supports the mission of the GRI to develop globally accepted sustainability reporting guidelines through a global, multi-stakeholder process. More information about Zelo Public Relations can be obtained by visiting the company’s website at http://www.ZeloPublicRelations.com.